The cost of running a LinkedIn or Facebook lead generation campaign varies based on several factors
such as your target audience, budget, bid, ad placements, ad format, and more.
LinkedIn is generally considered more expensive compared to Facebook, as it is a business-focused
platform, and the audience is more likely to be in a buying decision-making position. The cost per
lead on LinkedIn can range from $5 to $50 or more, depending on the competition and target
Facebook, on the other hand, has a larger user base, and the cost per lead can range from a few
cents to several dollars. The cost of a Facebook lead generation campaign can be lower because the
platform has a larger pool of potential leads and a more diverse audience.
It's important to note that the cost of Digital and Social Media Marketing can vary depending on
factors such as your industry, target audience, geographic location, and the quality of your ad
creative and landing page. Additionally, running a successful lead generation campaign often
requires testing and optimization, which can also impact the cost.
In conclusion, the cost of running a LinkedIn or Facebook lead generation campaign can vary, but
both platforms can be cost-effective ways to reach and convert potential customers into leads.